Business Details
Your 4-Star Seaside Escape in Great Yarmouth
Established in the early 1930s, Imperial Hotel has evolved from a family-run establishment into an Employee Owned Trust while maintaining its independent spirit. Our 4-star seaside hotel combines timeless elegance with modern comforts, offering exceptional service rooted in decades of hospitality expertise. The team, many of whom have served for decades, ensures every guest experiences the unique 'Imperial Way'a blend of family warmth and professional excellence.Our AA Rosette-awarded dining venues showcase locally sourced cuisine paired with curated wines, reflecting our commitment to culinary excellence. As a cornerstone of Great Yarmouth's tourism sector, we host weddings, conferences, and cultural events, preserving our legacy while embracing innovation under Hotel Director Grant Smith's leadership.
Services
Luxury Accommodation
AA Rosette Dining
Weddings & Events
Conference Facilities
Gift Vouchers
Highlights and features
- Family hospitality legacy spanning 90 years with modern innovation
- Award-winning 2 AA Rosette dining with coastal cuisine
- Employee-owned trust ensuring long-term stability and service quality
- Historic Venetian Waterway Gardens location with sea views
- Expert event planners for weddings and conferences
What people say
Exceptional service
Stunning sea views
Outstanding food quality
Professional staff
Charming historic setting
Services
Luxury Accommodation
Our 4-star seaside rooms combine classic British design with modern amenities, offering sea-view terraces and bespoke comforts. Each room maintains the hotel's historic character while providing contemporary conveniences like climate control and high-speed internet. Ideal for both leisure and business travellers seeking coastal relaxation with easy access to Norfolk's attractions.
AA Rosette Dining
Caf Cru Restaurant and The Terrace offer award-winning cuisine featuring locally sourced ingredients. Our menus showcase seasonal Norfolk produce with expert wine pairings from an extensive list. The retractable roof dining area allows year-round enjoyment of coastal breezes alongside Michelin-recommended culinary artistry.
Weddings & Events
From intimate ceremonies to grand receptions, our venues accommodate up to 150 guests with bespoke packages starting at 1,600. The Victoria Suite and seafront Terrace provide picturesque backdrops, supported by dedicated planners and award-winning catering. Exclusive use options available for full property hire.
Conference Facilities
Modern meeting spaces with capacity for 10-150 delegates include state-of-the-art AV equipment and high-speed connectivity. Packages combine professional support with hospitality touches like gourmet refreshments. Ideal for corporate events, training sessions, or product launches with coastal inspiration.
Gift Vouchers
Flexible vouchers available for accommodation, dining, or special packages. Digital and physical options provide memorable experiences at Britain's premier seaside hotel. Perfect for birthdays, anniversaries, or corporate gifting with customizable denominations and validity periods.
People
Grant Smith
Hotel Director
30-year hospitality veteran who rose from apprentice to Hotel Director in 2020. Now leads as employee-owned trust director, maintaining family legacy while implementing modern strategies. Recognized for financial acumen and commitment to service excellence.
Paula Casey
Hotel Manager
36-year veteran with comprehensive operational expertise. Oversees daily management while ensuring continuity of service standards. Provides institutional knowledge and leadership stability under new ownership structure.
Peter Clarke
Executive Chef
Culinary leader developing menus that earned 2 AA Rosettes. Mentors kitchen staff following tradition of training award-winning chefs. Combines classical techniques with modern presentation for coastal cuisine excellence.
Nick Mobbs
Former Owner
Third-generation custodian who elevated hotel from 2 to 4 stars. Sommelier competition winner who built wine list reputation. Implemented staff development programs creating industry-leading team continuity before transitioning to employee ownership.
Aileen Mobbs
Former Co-Owner
Hospitality management graduate who transformed catering operations. Developed staff training frameworks and maintained service standards during 30+ years of ownership. Instrumental in succession planning ensuring business continuity through employee ownership transition.
Questions
What wedding packages are available?
Packages start at £1,600 for 30 guests, accommodating up to 150. Includes venue hire, catering, and event coordination. Exclusive use options available for full property hire.
Is dining open to non-residents?
Yes, our 2 AA Rosette restaurants welcome walk-ins and reservations. The Terrace and Café Cru offer seasonal menus with sea views for both hotel guests and local visitors.
What payment methods do you accept?
We accept all major credit cards, contactless payments, and bank transfers. Gift vouchers available for advance purchases of accommodation and dining experiences.
Is the hotel accessible for disabled guests?
Yes, we have specially adapted rooms and ground-floor access. Our team can provide detailed accessibility information and arrange additional support upon request.
How can I leave a review?
Share experiences on booking.com, Google, or Facebook. We monitor these platforms and respond to all feedback to maintain our service standards.
Videos
Reviews (4)
Chris Garner
Jun 21, 2022
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Everything about it was 5 star. The rooms, the staff and the food. Third visit in six months and already looking forward to the next, which will be very soon. Highly recommended. Wouldn't stay anywhere else having experienced the Imperial.
Paul Brown
Jun 07, 2022
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We were initially going to book another hotel at the far end of the fairground. Then my wife saw The Imperial Hotel and we are SO glad she did! The hotel has sufficient car parking and right away the warm welcome on arrival was lovely. Room was just as we expected with a superb view over The Waterways and sea view to boot! A lovely walk along the front soon brings you to the attractions and more. Would I/we recommend? ABSOLUTELY! But don't tell everyone as we will definitely be returning so, keep it to yourself, so we can get a room when we rebook!
Nicole Carroll
May 31, 2022
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Fantastic Jubilee afternoon tea, staff lovely, nothing was too much trouble. I can't give a star rating for the rooms as we didn't use one, but if the rest of the hotel is anything to go by, I would think they would be good too.
Caz
May 25, 2022
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Booked for two days and loved it. Other reviews says it all. Great location. Fantastic food. Great staff wished I lived nearby so I could go more often. (4 hour journey). Definitely will use again when in the area.
