Business Details
Luxury 4-Star Hotel in Morecambe with Stunning Sea Views
Ashley Hotel is a family-run, 4-star rated establishment offering premium accommodation and dining experiences. Situated on Morecambe's East Promenade, the hotel provides breathtaking sea views across Morecambe Bay and proximity to the Lake District and Yorkshire Dales. With 40 years of hospitality expertise, the business combines traditional charm with modern amenities, including hypo-allergenic rooms, free parking, and high-speed WiFi. The team prioritises guest comfort through Serenity beds, locally sourced breakfasts, and attentive service.Certified with the highest food hygiene standards, the hotel caters to diverse needs, including special dietary requirements and accessibility considerations. Its strategic location supports leisure and business travellers, offering easy access to local attractions, transport links, and event venues. The establishment maintains a 24-hour reception and has received accolades for its exceptional facilities and customer service.
Services
Accommodation
Breakfast service
Parking
WiFi
Business services
Highlights and features
- Family-run heritage with 40 years of hospitality expertise
- Award-winning breakfasts using locally sourced ingredients
- Panoramic sea views from premium 4-star rated rooms
- 24-hour reception and complimentary high-speed WiFi
- Strategic location near Lake District and Lancaster transport links
Associations and certifications
- Food Standards Agency
What people say
Breathtaking sea views
Exceptional breakfast quality
Comfortable Serenity beds
Attentive staff
Prime seafront location
Services
Accommodation
Luxury 4-star guest rooms with en-suite bathrooms, flat-screen TVs, and tea/coffee facilities. Sea-view rooms offer panoramic vistas of Morecambe Bay. Non-smoking and hypo-allergenic options available with premium bedding and daily housekeeping.
Breakfast service
Freshly cooked breakfasts using local Lancashire produce, including full English, vegetarian options, and special dietary requirements. Served in a sea-view dining room with table service and continental buffet choices.
Parking
Complimentary on-site parking with 4 private spaces and unrestricted street parking. Pay-and-display option available for additional vehicles, located directly at the seafront property.
WiFi
Free high-speed WiFi access throughout the hotel, including guest rooms and communal areas. Suitable for business use with reliable connectivity and no additional charges for staying guests.
Business services
Printing, copying and fax services available for guests. All rooms include work desks with lighting, while the 24-hour reception team can assist with document preparation and local business referrals.
Questions
What are the check-in and check-out times?
Check-in is available from 3pm to 9pm. Early or late check-in can be arranged by prior agreement. Check-out time is 11am, with late options available upon request.
Does the hotel offer parking facilities?
Yes, we provide 4 private car parking spaces at the rear of the property, plus unrestricted street parking directly outside. A pay-and-display car park is also available nearby.
Are pets allowed at the hotel?
For allergy sufferers' comfort, we maintain a pet-free environment. However, we can recommend local kennels for guests requiring pet accommodation during their stay.
Is the hotel accessible for guests with mobility issues?
Our ten guest rooms are spread across three floors without lift access. We recommend reviewing our detailed accessibility guide for specific information about room layouts and access requirements.
What dining options are available?
Our sea-view dining room serves freshly prepared breakfasts using local produce, including full English, vegetarian options, and special dietary requirements catered for with prior notice.
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Reviews (7)
Kathleen
Mar 08, 2022
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What an excellent place to stay in Morecambe! The rooms are pleasingly furnished, spacious, clean and well maintained. The breakfast selection is suitability varied and a great way to start the day. Pauline, your host, is personable, thoughtful and kind. Apart from that, the hotel has a marvellous view, over the Bay, if you choose a room at the front of the establishment. I highly recommend The Ashley Hotel for either a short or a long stay: I stayed for three weeks.
Neil Stockham
Jul 22, 2021
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Amazing, clean and tidy a very warm welcome from Pauline who excelled in hospitality with her complementary hot drinks brought up to your room on arrival.
Max Fruh
Jul 19, 2021
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The room and view was absolutely incredible, and the host was really helpful in accommodating me with my many dietary requirements.
Iza Lewczuk
Jul 02, 2021
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Yes i would definitely recommend this hotel to everyone. Rooms very clean, quiet. Room No. 8 has the most beautiful view of the sea and the mountains. The breakfast is very fresh and very good. Pauline is an amazing woman, very warm. She cared for us amazingly. We will come back here again
Steve Carpenter
Nov 20, 2020
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Very well appointed room, excellent breakfast too. Within easy walking distance of the town, the sea view from our room was stunning.
Andrew L.
Jun 08, 2020
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Clean traditional B&B. It had very good reviews on Booking.com and it didn't disappoint. A sea view room is a must as the view is outstanding. The owner is very friendly and the breakfast was excellent with a good variety of foods.
Hurie Johnson
Mar 19, 2020
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On arrival the parking was to the rear of the building giving no access to the hotel. The parking area looked like a tip. After parking on the main road we gained access to the hotel via a combination lock on the front door. We were met by the believed owner and got the keys to our room. The hotel was cold and very uninviting. After going up long winding stairs to our room the ensuite was across the hallway, the heating for the room was an electric heater and not central heating.
Being on the 3rd floor I saw no fire escape and the room was cold and clammy. We immediately handed the keys back and asked for our money back. We were refused in a verbal aggressive manner followerd by frets of violence. He even told me he will come looking for me if I write this review. I do not recommend this hotel and strongly urge you to avoid it.
Being on the 3rd floor I saw no fire escape and the room was cold and clammy. We immediately handed the keys back and asked for our money back. We were refused in a verbal aggressive manner followerd by frets of violence. He even told me he will come looking for me if I write this review. I do not recommend this hotel and strongly urge you to avoid it.
