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Luxury Country Hotel in Norfolk with Historic Charm
Pheasant Hotel, nestled in the heart of North Norfolk, offers a timeless retreat where history and modernity converge. Rooted in the 18th-century heritage of Applehill House, our establishment has evolved into a celebrated country hotel, blending centuries-old charm with contemporary comforts. Our team, renowned for its warmth and professionalism, curates experiences that celebrate local provenance, from award-winning cuisine crafted with regional ingredients to thoughtfully designed accommodations.

As part of the Coaching Inn Group since 2022, we uphold a legacy of hospitality, ensuring every guest enjoys tranquillity amid 2,000 acres of Kelling Estate landscapes. With accolades such as the AA Rosette for culinary excellence, we remain committed to preserving heritage while delivering exceptional service, whether for leisure stays, weddings, or corporate events.
Services
Accommodation Fine Dining Event Hosting Pet-Friendly Stays Afternoon Tea
Highlights and features
  • Award-winning cuisine using locally sourced Norfolk produce
  • Historic 18th-century property with modern comforts and scenic grounds
  • Dedicated event spaces for weddings and corporate gatherings
  • Pet-friendly accommodations with gourmet doggy menus
  • Recognised as a Which? Recommended Provider for Small Hotel Chains 2024/25
Associations and certifications
  • AA Rosette
What people say
Exceptional staff Delicious local cuisine Beautiful historic setting Pet-friendly amenities Scenic coastal walks
Services
Luxury Accommodations
Our 34 signature rooms combine heritage charm with modern comforts. Features include premium linens, H2K Harrogate toiletries, Dyson hairdryers, and Roberts radios. Choose from classic doubles, superior rooms, accessible suites, or the unique Keeper's Hut shepherd hut, all designed for relaxation and style.
Fine Dining
Savor Modern British cuisine crafted with local Norfolk produce. The menu features seasonal dishes, from hearty roasts to delicate starters, complemented by curated wines and craft beers. Dine in the elegant restaurant or relaxed bar area, both offering exceptional culinary experiences rooted in tradition.
Wedding Hosting
Host bespoke weddings in our historic venues, including the Orangery and Kelling Room. Packages range from intimate micro-weddings to grand celebrations with tailored menus, overnight stays, and exclusive use of our property. Our team ensures every detail reflects your unique vision.
Pet-Friendly Stays
Welcome pets with dedicated amenities including gourmet dog menus, comfortable beds, and walking areas. Our pet-friendly policy extends to dining spaces, allowing well-behaved dogs in designated areas while ensuring comfort for all guests.
Corporate Events
Host productive business gatherings in our versatile meeting spaces accommodating 8-40 delegates. Enjoy tailored corporate rates, high-speed WiFi, and scenic surroundings ideal for team-building. The hotel's tranquil setting on the Deep History Coast combines work with leisure opportunities.
Questions
What are the check-in and check-out times?
Check-in is guaranteed from 15:00, with check-out at 11:00.
Is parking available?
Yes, we offer free on-site parking for all guests.
Can I bring my pet?
Yes, we are pet-friendly with gourmet dog menus and designated areas.
Do you have dining options?
Our restaurant serves seasonal British cuisine, with bar snacks and afternoon tea available.
Are event spaces available?
We host weddings and corporate events in five distinct venues accommodating 10-80 guests.
What Christmas events are offered?
We provide festive dining packages, private parties, and themed overnight stays during December.
Reviews (5)
Steve Edwards
Jun 28, 2022 Report
Excellent service, food and facilities, great meal at night followed by a really good breakfast with real sausages and black pudding, very impressed with the shower as well, well worth a visit and will be back, Steve and Lesley from Tetney in Lincolnshire
Robin Russell-Pavier
Jun 16, 2022 Report
Visited for lunch, what a lovely spot great food and service. Didn't comment on rooms as we didn't stay but I'm sure they are lovely!
Terence Pickering
May 30, 2022 Report
Excellent Quality and Service in all areas. Food Quality, Presentation for Lunches and / or Sandwiches was excellent. Have visited the "The Pheasant Hotel" more than once, with my wife, never disappointed.
Tjx Trevor Ward
Apr 27, 2022 Report
We dropped in for a morning coffee a few days ago at 11.00. The ground's looked very well maintained as we drove in and up to the large carpark. On entering the Pheasant hotel I also noticed again how well kept and clean it all was, very spacious around the bar area and well spaced seating with a lovely dining area overlooking the lawned garden. The Bar staff service was very good and attentive and the coffee and tea was really good All in all a very pleasant experience and we undoubtedly will return soon.
Wayne Evans
Mar 29, 2022 Report
We stayed for six nights from Sunday 28th February. For us this was a five star experience in every respect. Helpful and efficient staff in all areas. Comfortable, spotless rooms and good food. Our meals were excellent with some memorable, all served with the minimum of fuss but in a very professional manner. We liked it so much we are returning in May. Thank you to the management and staff.