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Business Details
24 Years
experience
Luxury Hotels, Dining & Nightlife Experiences
Established in 2002, SBE Entertainment Group has emerged as a pioneering force in lifestyle hospitality, redefining industry standards through innovative concepts in hotels, dining, and nightlife. Our portfolio includes globally acclaimed brands such as Katsuya, Hyde Lounge, and S Bar, each embodying a commitment to luxury, design, and exceptional service. Partnering with internationally recognized culinary talent and visionaries, we create immersive experiences that blend opulence with modernity.

Our ventures extend to smart-lifestyle hotels like HQ Hotels & Residences, developed in collaboration with Wyndham Hotels & Resorts, and The Estate, a wellness-focused resort network powered by AI technology. With a presence in major cities including Los Angeles, Las Vegas, and New York, SBE continues to set benchmarks in hospitality through relentless innovation and a dedication to exceeding client expectations.
Services
Luxury Hotel Management Fine Dining Experiences Nightlife Venue Operations Event Catering Services Culinary Brand Development
Details
  • Year established: 2002
Highlights and features
  • We offer world-class restaurants and lounges globally
  • Our team partners with internationally recognized culinary talent
  • We deliver innovative concepts setting new industry standards
  • Our hotels combine lifestyle with wellness and technology
  • We provide tailored event experiences with meticulous attention to detail
Services
Luxury Hotel Management
SBE's hotel management combines lifestyle innovation with wellness technology, creating immersive experiences through brands like HQ Hotels & Residences and The Estate. Our properties feature AI-driven amenities, functional design, and six-star service standards. Guests enjoy curated city experiences blending luxury with modern hospitality trends.
Fine Dining Experiences
Our culinary portfolio features award-winning restaurants such as Katsuya and Casa Dani, offering Japanese fusion and Mediterranean cuisine. Each venue merges innovative menus with designer interiors, providing sophisticated settings for discerning diners. Celebrity chef collaborations ensure exceptional gastronomic artistry.
Nightlife Venue Operations
SBE curates elite nightlife through venues like Hyde Lounge and S Bar, renowned for luxurious ambiance and cutting-edge design. Our spaces combine premium service with vibrant entertainment, creating iconic destinations for upscale social experiences across major metropolitan areas.
Event Catering Services
Our event specialists deliver tailored catering and coordination for weddings, corporate functions, and private celebrations. With meticulous attention to detail, we create seamless experiences blending opulence and refinement, ensuring each event meets exacting standards of sophistication.
Culinary Brand Development
Through C3 (Creating Culinary Communities), we develop digital kitchens and food-tech innovations. This platform reimagines dining through ghost kitchens, mobile delivery, and food halls, leveraging technology and world-class culinary talent to shape future dining trends.
People
Sam Nazarian
Chairman + CEO
Founder of SBE Entertainment Group in 2002, Sam Nazarian revolutionized lifestyle hospitality through innovative brands like Katsuya and Hyde Lounge. He launched C3 food-tech platform and brokered a landmark $850 million deal with Accor Hotels, maintaining focus on culinary innovation.
Questions
What services does SBE Entertainment Group offer?
We provide luxury hospitality solutions including hotel management, fine dining restaurants, nightlife venues, event catering, and culinary brand development across global locations.
Which cities does SBE operate in?
Our venues are located in Los Angeles, Las Vegas, New York, Century City, and select international destinations through strategic partnerships.
Who leads SBE Entertainment Group?
Founder and CEO Sam Nazarian oversees operations, supported by an executive team of hospitality industry veterans and celebrity chef collaborators.
What makes SBE's hotels unique?
Our hotels combine smart-lifestyle concepts with wellness technology, featuring AI-powered amenities, functional design, and partnerships with Wyndham Hotels & Resorts.
How can I book SBE venues for events?
Contact our dedicated events team through the website or phone to arrange private dining, weddings, or corporate functions at our luxury venues.
Does SBE have food delivery options?
Yes, through C3's digital kitchens and ghost kitchen platforms, we offer innovative food delivery services featuring menus from award-winning chefs.
Reviews (6)
Heena
Jun 13, 2020 Report
This is right across from the Lacma, and has a good view of the urban lights. I recommend the food trucks that come in the afternoon right by the street.
Ladd V.
Feb 07, 2018 Report
I worked for these guys along time ago. Great people and experience. They have come a long way and basically own the night life in Los Angeles and many other cities around the world.
Sarah A.
Jan 09, 2018 Report
If I could give this group a ZERO I would. SBE continues to list The Bazaar by Jose Andres on their list of affiliate restaurants, which lead me to dining their with a $300 SBE gift card. When I presented the card for payment, I was told they would not accept it since they are no longer affiliated with SBE, and haven't been for over a year. When I told them that I found the restaurant on the SBE site, they said something like, "We know and we've asked them to remove us from the site but they haven't done so." They also said that they experienced plenty of similar situations over the holidays. BAD BUSINESS, SBE. I want my money back, and I want you to update your misleading website.
Nikki R.
Oct 21, 2012 Report
Sad to say that I went for a job interview here thinking that they were a half decent establishment.the sad part is that I was so wrong and my thoughts were so far from the truth. I supposed any company that has you sign an NDA for a job interview with HR should just SCREAM "NOT A GOOD IDEA"! They interviewed me for nearly 2 hours. Wanted me to meet with the VP within the next week of my interview.

At the interview, they got ideas and ideas and ideas of how I "would improve certain aspects of their company within the social media sector". here is where that NDA comes into play. I never heard from the company ever again. I called repeatedly, sent emails. NOTHING! It's like the head of HR fell off the face of the earth. Just 2 weeks later, wouldn't you know it. My ideas showed up in some email blasts that I get from SBE. Imagine that. When everyone says they're a douchey company, believe them.
Marnie W.
Sep 25, 2012 Report
SBE has the nicest people and I really mean that! I'm glad they're in Vegas now too. Bravo guys!
Shannon N.
Oct 31, 2011 Report
As a current sbe* 'preferred friend', I have to say that I am pretty pleased with the way the program is run. Benefits are gained by a point system that never expires, as you use your card at all sbe venues with every transaction (with the exception of the Mammoth and Staples Center locations of Hyde). There are a few different tiers within the membership: Basic, Gold and finally, Black.

Now I wonder if they grant access to EVERYONE that applies to be a 'Friend', but so far I cannot complain. The only glitch so far is that I tried to email customer service about a name switch and have not heard back (been two weeks). Now that I have the welcome packet, I have other forms of communication so perhaps I'll look there and get my questions answered. I look forward to giving this card more usage in the near future. *sbe=SamyBoyEntertainment, if you were wondering.